The Open Network for Digital Commerce (ONDC) continues to reshape India's digital commerce landscape. In a recent discussion featuring Thomson Skariah, founder of placeorder.com, and other industry leaders, valuable insights emerged about ONDC integration and its implications for businesses.

Expert Panel Insights

Thomson Skariah, whose company placeorder.com pioneered B2B integration on ONDC, shared comprehensive insights about the network's functionality and potential. As the founder of one of the first platforms to offer both B2B Buyer and Seller Apps on ONDC, his perspective carries significant weight in understanding the ecosystem.

Understanding ONDC Integration

According to Skariah, ONDC integration requires strategic thinking and proper expectations:

1. Market Reality

• While ONDC generates significant buzz, it's still in early stages

• Success requires more than just presence on the network

• Brands must maintain active marketing initiatives

2. Business Models

• Distinct approaches for B2B and B2C segments

• Integration through specialized platforms like placeorder.com for B2B

• Buyer-side development through apps like KiranaPro

The Technical Onboarding Journey

The process involves three key stages:

1. Initial Registration (24-hour timeline)

• Business documentation

• GST verification

• Basic operational details

2. Catalog Development

• Comprehensive product information

• Digital asset creation

• Pricing strategy implementation

3. Network Activation

• Multi-platform visibility

• Network-specific deployment

• Integration testing

Innovation in Supply Chain

The network features:

• Integrated logistics services

• Real-time shipping partner selection

• Automated fulfillment options

Future of B2B Trade on ONDC

Skariah's company, placeorder.com, is pioneering several innovations:

• Working capital finance solutions

• Streamlined trade processes

• International trade capabilities

• Insurance integration

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Featured insights from Thomson Skariah, founder of placeorder.com, and Deepak Ravindran of KiranaPro. Article edited for clarity and insight.