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Every conversation, searchable. Malayali founders and sellers on what grew their online business, in Malayalam.

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Latest · Nov 7, 2026

Is SEO dead? What AI search means for your business

Dileep, who runs an SEO agency, explains whether SEO still matters with ChatGPT and Google AI Overviews changing search. The episode covers what SEO is, when to start, agency versus freelancer versus in-house, and how to measure results.

133 min

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31 OCTHow to choose the right influencer for your brandMinhaj Muhammed, known as Min The Foodie, explains how business owners should pick, approach and deal with content creators. He covers spotting fake reach, matching a creator to your brand, media kits, pricing, and key terms such as ad rights and exclusivity.59 min

24 OCTFounder mindset: from builder to facilitator with Ramees AliRamees Ali explains how a founder's mindset must change at each stage of growth, from builder to seller, manager, leader and facilitator. He draws on his journey with Interval and Little Genie and on the mistakes he sees Kerala's startup founders make.93 min

17 OCTPro tips to build connections using personal brandingShad Muhammed wraps up the personal branding series with actionable steps: pick a topic, choose two content formats, and commit to creating for one year while attending events and building your network. He shares real stories on how standing out through thoughtful gestures helps people remember you.11 minPersonal Branding

10 OCTKnow your ICP or burn your moneyRamees Ali explains why ad spend doesn't equal growth and how founders should build systems that survive algorithm changes. The episode covers ICP definition, funnel mathematics, and the difference between rented and owned distribution using examples from edtech, e-commerce, SaaS and healthcare.62 min

3 OCTWhy creating content makes you betterShad Muhammed T explores five benefits of consistent content creation: sharper communication, deeper knowledge, clarity of thought, stronger confidence, and accountability through public goal sharing.8 minPersonal Branding

26 SEPTThe startup hiring mistake nobody talks aboutRamees Ali explores why founders hire specialists too early, confuse instructions with context, and mistake agreement for good culture. The episode covers frameworks for building high-performing teams and removing politics through clear expectations and performance metrics.67 min

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