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Every conversation, searchable. Malayali founders, sellers and specialists on what actually grew their online business, in Malayalam.

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Latest · Sep 26, 2026

The startup hiring mistake nobody talks about

Ramees Ali explores why founders hire specialists too early, confuse instructions with context, and mistake agreement for good culture. The episode covers frameworks for building high-performing teams and removing politics through clear expectations and performance metrics.

67 min

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19 SEPTHow much can you earn with a personal brand? Real numbersShad Muhammed T breaks down how established personal brands like Shariq Shamsudheen, Ankur Warikoo and the Nas Summit monetize through talks, books, affiliates, collaborations, courses and investments.16 min

12 SEPTGoogle My Business Exposed: Scams and Fake ReviewsThe eCom team audits local businesses in Kozhikode and shows how to improve Google Business Profiles for better visibility on Google Maps, including how duplicate listings affect rankings and what AI search means for local businesses.159 min

5 SEPTWhy content creation is the gold mine of personal brandingShad Muhammed breaks down why content creation is a powerful tool for personal branding, sharing a 3-part framework of ICE, Creation Muscle, and Growth Muscle to help you understand where you stand in your personal branding journey.13 minPersonal Branding

29 AUGHow to Build a Brand With Zero Marketing BudgetDr. Parvathy Sabu, an Ayurvedic doctor, founded YadaSutra, a mother-and-baby wellness D2C brand inspired by her own high-risk pregnancy. She shares how she scaled the brand through regional-language micro-influencers, hospital partnerships, and marketplace expansion while remaining bootstrapped.105 min

22 AUGHow Personal Branding Creates OpportunitiesShad Muhammed T explains why personal branding matters using the concept of "Surface Area," showing how visibility and trust translate into opportunities for students, professionals, freelancers, and business owners.11 minPersonal Branding

15 AUGFrom ₹8 Lakh to ₹1 Crore: Inside the Creator EconomyAju Philip George, founder of Fabsquad and South India Head at Monk-E Entertainment, discusses how creators earn through Meta and Instagram, how brands discover creators, and the metrics behind influencer marketing and creator commerce.83 min

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