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Every conversation, searchable. Malayali founders, sellers and specialists on what actually grew their online business, in Malayalam.

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Latest · Oct 10, 2026

Know your ICP or burn your money

Ramees Ali explains why ad spend doesn't equal growth and how founders should build systems that survive algorithm changes. The episode covers ICP definition, funnel mathematics, and the difference between rented and owned distribution using examples from edtech, e-commerce, SaaS and healthcare.

62 min

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3 OCTWhy creating content makes you betterShad Muhammed T explores five benefits of consistent content creation: sharper communication, deeper knowledge, clarity of thought, stronger confidence, and accountability through public goal sharing.8 minPersonal Branding

26 SEPTThe startup hiring mistake nobody talks aboutRamees Ali explores why founders hire specialists too early, confuse instructions with context, and mistake agreement for good culture. The episode covers frameworks for building high-performing teams and removing politics through clear expectations and performance metrics.67 min

19 SEPTHow much can you earn with a personal brand? Real numbersShad Muhammed T breaks down how established personal brands like Shariq Shamsudheen, Ankur Warikoo and the Nas Summit monetize through talks, books, affiliates, collaborations, courses and investments.16 min

12 SEPTGoogle My Business Exposed: Scams and Fake ReviewsThe eCom team audits local businesses in Kozhikode and shows how to improve Google Business Profiles for better visibility on Google Maps, including how duplicate listings affect rankings and what AI search means for local businesses.159 min

5 SEPTWhy content creation is the gold mine of personal brandingShad Muhammed breaks down why content creation is a powerful tool for personal branding, sharing a 3-part framework of ICE, Creation Muscle, and Growth Muscle to help you understand where you stand in your personal branding journey.13 minPersonal Branding

29 AUGHow to Build a Brand With Zero Marketing BudgetDr. Parvathy Sabu, an Ayurvedic doctor, founded YadaSutra, a mother-and-baby wellness D2C brand inspired by her own high-risk pregnancy. She shares how she scaled the brand through regional-language micro-influencers, hospital partnerships, and marketplace expansion while remaining bootstrapped.105 min

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