Skip to content

About The eCom Show and the team behind it.

ഓൺലൈൻ ബിസിനസ് എളുപ്പമാക്കാൻ ഞങ്ങൾ ഉണ്ടാകും

A weekly Malayalam podcast on ecommerce and D2C, started to cut through the noise and half-truths around selling online.

Mission

To deliver clear, honest, experience-driven ecommerce knowledge that actually helps people move forward.

Vision

To be the place Malayali sellers go first when they have an ecommerce question.

Shan A Salam
Founder & host

Shan A Salam

An ecommerce strategist with over a decade of helping businesses grow online: Shopify builds, performance marketing, and the unglamorous operations work that decides whether a brand survives its second year.

The show started because the advice available to Malayali founders was either translated from a market that doesn’t look like ours, or sold by people who had never shipped an order. Everything here comes out of real operating experience, ours or a guest’s.

How we work

We explain whyNot just what to do. A tactic without its reasoning breaks the first time conditions change.
We speak from experienceIf we haven't done it or watched it closely, we bring on someone who has.
We remove confusionWe would rather give you one clear next step than ten options and a sales pitch.
Where we are
today
66.4K
YouTube subscribers
70K
Instagram followers
1,300+
eCom Mafia members
120
Episodes published
10
Community meetups

Everything we do

One show, and everything that grew out of it.

The people behind it

The people who make the show, run the community and work with brands.

  • Shan A Salam
    Shan A SalamFounder/CEO
  • Suhail T
    Suhail TCo-Founder/CTO
  • Anshad Rahman
    Anshad RahmanAccelerator Lead
  • Mohammed Nihal
    Mohammed NihalHead of Production
  • Darin Mujeeb
    Darin MujeebTechnical Operations
  • Gangadas M
    Gangadas MVideo Editor
  • Adil KT
    Adil KTJunior Developer
  • Kareema PP
    Kareema PPLinkedIn Marketer
  • Dilruba K
    Dilruba KMember Support Specialist

Questions people ask

What is The eCom Show?
The eCom Show is a weekly Malayalam podcast about ecommerce and D2C, hosted by Shan A Salam. It comes with a paid WhatsApp community (The eCom Mafia), guides, courses, and the Accelerator, which puts a team of specialists around Kerala brands that already sell online.
What language is the show in?
Every episode is in Malayalam. The articles and guides on this website are in English.
Where can I watch or listen?
On YouTube, Spotify and Apple Podcasts. A new episode comes out every Saturday.
Where is The eCom Show based?
In Kerala, India. We also hold meetups for Malayali sellers in the UAE, Qatar and Oman.
Who hosts the show?
Shan A Salam, an ecommerce strategist with over a decade of experience in Shopify, performance marketing and running online stores.
Is The eCom Mafia free?
No. The eCom Mafia is a paid community on WhatsApp, at ₹299/month or ₹2,999/year. Being paid and moderated keeps it free of spam and sales pitches.
How do I become a guest?
Fill in the guest application on our Become a guest page. We look for founders and sellers who can talk openly about real numbers and decisions.
Can The eCom Show help grow my brand?
If your brand already sells online, the Accelerator puts together a team of specialists to work on it with you. If you are just starting, begin with The eCom Mafia and our courses.
Contact

Tell us what you’re working on.

Accelerator enquiries, press or anything else. We read everything and reply as soon as we can. Brands looking to sponsor the show can send a sponsorship enquiry.

Want to be a guest on the show?Skip the form. The guest application asks what we need to know.Apply →
What’s this about
Email
hi@theecomshow.com
Sponsorships
partnerships@theecomshow.com
Based in
Kerala, India
Registered office
Golden Percentages LLP
Flat 1B, Nanma Raintree Heights
Mini Bypass Road, Eranhipalam
Kozhikode - 673006
Kerala, India