The e-commerce world thrives on trends, adaptability, and timing. Recent discussions in The Ecom Mafia shed light on three hot topics that every e-commerce entrepreneur should take note of: capitalizing on seasonal sales, choosing the right delivery partner, and setting up Instagram Shops.

1. Capitalizing on Seasonal Sales: Lessons from Black Friday and White Friday

Black Friday has evolved into a global phenomenon, influencing markets from the US to India, and spawning regional versions like White Friday in the UAE.

What We Learned:

• Sales Potential: A staggering 70%+ of annual revenue for some businesses happens during this sales period.

Example: Osmo, a toy business, saw $70 million of its $90 million US revenue during the holiday season.

• Adaptability: Even in markets where “Black Friday” isn’t traditionally celebrated, similar campaigns (like Green Friday for a herb company) can create buzz.

• Key Takeaway: Whether you’re a D2C brand or selling software, preparing your website, marketing, and inventory for this peak period can make or break your year.

2. Choosing the Right Delivery Partner in Kerala

For e-commerce brands, especially those in Kerala, choosing the right delivery partner is crucial.

Delivery Options Discussed:

• Delhivery: Recommended for high order volumes (1,000+ per month).

• Shiprocket: Offers integration options and works well for fewer orders but can be pricey.

• NimbusPost: Affordable for local deliveries, starting at ₹24 for within-city packages.

Insights:

• For lower volumes, compare rates from multiple services like DTDC, NimbusPost, or Ekart.

• If scaling up to 500+ orders per month, negotiate better pricing to improve profitability.

Pro Tip: Always analyze the per-package cost and efficiency when scaling operations.

3. Setting Up Instagram Shops

Instagram Shops can be a game-changer for D2C brands, but it’s not yet fully available in India.

Key Points:

• Eligibility: Currently limited to select brands and locations.

• Meta Verified Advantage: Brands subscribed to Meta Verified with substantial ad spend (e.g., ₹15L+/month) are more likely to gain access.

• What to Do:

1. Focus on building a strong Instagram presence.

2. Invest in ad campaigns to establish credibility.

Pro Tip: Keep an eye on updates from Meta as features expand in India, and start preparing your product catalog now.

Why Join The Ecom Mafia?

These discussions are just a glimpse of the valuable insights shared daily in The Ecom Mafia. Whether you’re exploring sales strategies, delivery solutions, or social media optimization, this community of Malayalee e-commerce professionals has the answers you need.

👉 Click here to join The Ecom Mafia and level up your e-commerce game today.