The world of e-commerce is vast and ever-changing, with challenges popping up at every step. For Malayalees venturing into this dynamic field, The Ecom Mafia is becoming a game-changer—a thriving WhatsApp community where like-minded entrepreneurs and professionals share insights, solve problems, and grow together.

Recently, one of our members shared an interesting challenge faced while marketing an online auto accessories store. The conversation not only highlighted a common e-commerce problem but also showcased the collective wisdom of the community.

The Problem: Low Conversions from WhatsApp Campaigns

The member explained how their Click-to-WhatsApp (CTWA) campaign had generated a significant number of inquiries. However, many potential customers dropped off after the initial message, leaving the business struggling with low conversions.

Community Insights: Solving the Puzzle

Here’s how the conversation unfolded:

1. Understanding the Root Cause

Emil Eji, a performance marketing expert, pointed out that low conversion rates could stem from several factors:

• Product pricing

• Lack of trust

• Poor audience quality

He emphasized the importance of bringing in high-quality traffic, specifically by optimizing CTWA campaigns on platforms like Meta.

2. Actionable Advice

• Call Customers Directly: Emil recommended calling non-converting leads to gather direct feedback. This method has helped businesses uncover small but impactful tweaks to their customer flows.

• Test Multiple Audiences: Emil also encouraged experimenting with various audience segments to identify the ones that deliver better quality leads, lower customer acquisition costs (CAC), and higher ROI.

3. Creating Impactful Messaging

Shebin P T added a crucial point: crafting relevant and engaging messaging. He noted that the right messaging, paired with algorithmic targeting, could naturally attract the best audience.

4. Creative and Website Optimization

To further refine results, Shebin offered to review the member’s current creatives and website, highlighting the community’s collaborative spirit.

Why Communities Like The Ecom Mafia Matter

E-commerce can often feel isolating, especially when you're navigating challenges alone. But in a supportive space like The Ecom Mafia, problems are seen as opportunities to grow. From expert advice to peer feedback, this community brings together the best of both worlds: experience and collaboration.

Join Us Today

Are you a Malayalee exploring the world of e-commerce? Whether you’re an entrepreneur, a marketer, or just starting, The Ecom Mafia is your go-to hub for insights, strategies, and growth.

👉 Click here to join The Ecom Mafia community now and take your e-commerce journey to the next level.