What's Really Happening in Google Ads and Meta Ads Right Now

About this episode

Performance marketing consultant Akshin Nair joins host Shan A Salam to break down the operational differences and strategic synergies between Meta Ads and Google Ads. Akshin traces his digital marketing career from starting as a social media manager in 2017 to managing multi-crore monthly ad spends across India and the United Arab Emirates. He explains that Meta functions primarily as a demand generation engine powered by creative storytelling and social proof, whereas Google Search captures existing consumer intent. Drawing from real-world campaigns, including language learning brand English House and Dubai luxury retailer Al Huzaifa, he details how combining organic content with paid advertising significantly lowers customer acquisition costs. Akshin also explains tactical approaches to Performance Max campaigns, dynamic remarketing, conversion attribution, and daily budget planning for search advertising. He concludes by detailing how modern automation and artificial intelligence tools streamline campaign optimisation when provided with strong initial conversion data.

Key takeaways

1. 1Meta advertising primarily drives demand generation through interest-based audience targeting and engaging video creatives, whereas Google search advertising captures high-intent demand.
2. 2Pairing consistent organic educational content with paid advertising establishes brand credibility and reduces overall customer acquisition costs.
3. 3High-ticket ecommerce brands can increase conversion rates substantially by integrating flexible buy now pay later installment payment options.
4. 4For new Google search campaigns, establishing a daily budget equal to at least ten to fifteen times the average cost per click ensures enough volume to trigger conversions.
5. 5Performance Max campaigns deliver optimal scaling results when ad accounts already have baseline conversion history to train the machine learning algorithm.
6. 6Offline retail stores can track online advertising impact effectively by running exclusive localised promotional campaigns with dedicated voucher codes.

Chapters

1. 0:00Recap
2. 2:05Introduction
3. 7:06Pay Per Click Career
4. 12:01Difference Between Google Ads and Meta Ads
5. 13:54Thought Process of Business Owners
6. 14:48Psychology of Audience
7. 16:18Solving the core Problem & Social Proofing
8. 19:22Google Search Ads
9. 22:43Performance Max Ads
10. 23:12Google Video Ads
11. 25:13Performance Marketer
12. 27:04Teaching is the Biggest Learning
13. 27:28Ads for Panasonic
14. 33:05English House
15. 44:24Freelancing Career
16. 47:45Meta and Google Ads Split
17. 49:27Attribution
18. 50:53UTM Tracking
19. 52:40Dynamic Re Marketing
20. 53:39ROAS (Return Over Ad Spend)
21. 58:04Measuring Offline sales of online Marketing
22. 59:17Paid Ads athra thanne Organic aayi cheyyaan pattuo
23. 01:00:12Organic sales and Paid Ads Sales
24. 01:05:50Google Ads Budget for Brands
25. 01:07:56Conversion Oriented Keywords
26. 01:11:25Clients From The eCom Mafia
27. 01:14:35Future
28. 01:16:37Ai in the Paid Ads