Google My Business and content strategy for online visibility

About this episode

In this episode, host Shan A Salam sits down with SEO consultant and content strategist Prasad Karthik to examine how businesses can leverage Google Business Profile and strategic content to drive organic revenue. Karthik traces his background from broadcast journalism and television production to digital marketing, explaining how his interest in audience communication led him to master local search optimisation. The discussion breaks down the core mechanics of Google Business Profile, focusing on ranking factors such as proximity, relevance, and prominence, alongside practical advice on gathering authentic customer reviews and posting updates. Moving into website SEO and ecommerce strategy, Karthik explains Google's transition to semantic search and how algorithms evaluate entities rather than simple keywords. He details the implementation of Google's E-E-A-T and YMYL frameworks, stressing that sustainable search rankings require genuine subject-matter expertise, clear author credentials, and logical information architecture over superficial keyword stuffing.

Key takeaways

1. 1Google evaluates local search ranking using three primary factors: proximity, relevance, and prominence.
2. 2Businesses should consistently gather authentic customer reviews rather than relying on occasional bulk reviews, as regular review velocity signals operational relevance.
3. 3Raw, unedited photos taken and uploaded directly from mobile devices perform better on Google Business Profile than heavily edited commercial graphics.
4. 4Ecommerce and service websites must target commercial search intent and business value rather than chasing high search volume informational keywords.
5. 5Websites operating in YMYL sectors must demonstrate verifiable author expertise and clear editorial accountability to prevent algorithmic ranking drops.
6. 6Organising website content into structured topic hubs and glossaries helps search engines understand contextual authority and accelerates indexing.

Chapters

1. 0:00Introduction
2. 03:24Why Media?
3. 06:08Entry into Content Strategy
4. 08:35The Importance of GMB
5. 13:50Google is context-based
6. 16:42GMB has High Conversion Rate
7. 21:16GMB & eCommerce
8. 22:06Post in Google My Business is Powerful: Here’s the Reason
9. 28:34How to Use Google My Business Post
10. 30:26We Should Care About Google Review: Here’s the Reason
11. 39:01"Influencers" in Google My Business
12. 42:35Trust Score in Gmail
13. 45:30Content Strategy for eCommerce
14. 50:34YMYL Websites & EAT Framework
15. 54:04AI Generated Content & EEAT Framework
16. 01:05:20Fact Checking from Google
17. 01:06:26Information Architecture
18. 01:09:22Glossary
19. 01:10:37Content Can Create “Magic”
20. 01:13:05Conclusion