The conversation is in Malayalam. This page is an English summary of it. Watch on YouTube
About this episode
In this episode, host Shan A Salam sits down with growth hacker and entrepreneur Felix Josemon to explore conversion rate optimisation and online marketing tactics. Felix recounts his early journey transitioning from engineering studies to digital product marketing, sharing experiences from interning at Appmaker, scaling browser extension user acquisition using Quora, and working on creator monetisation. He explains how he capitalised on artificial scarcity by running an invite train for exclusive platforms like Clubhouse, generating substantial revenue purely through viral positioning and dynamic pricing. The conversation then transitions to ecommerce growth strategies on Shopify, focusing on the critical role of A/B testing, user psychology, and website speed. Felix highlights common conversion pitfalls on product description pages and details how systematically testing copy, images, and layout directly impacts average order value and profitability. Shan also shares real-world testing experiences, emphasising why online brands must allocate dedicated budgets to ongoing experiments.
Key takeaways
- Conversion rate optimisation directly impacts bottom-line profit without needing additional marketing spend on customer acquisition.
- A/B testing is most effective for stores that already receive at least 80,000 monthly sessions, whereas smaller stores should focus on foundational CRO best practices.
- Creating scarcity through invite-only mechanics and communities can generate massive viral demand and early monetisation opportunities.
- Testing pricing tiers can significantly reduce operational workload while maintaining or increasing total daily revenue.
- Every ecommerce business should set aside a dedicated recurring budget specifically for testing and growth experiments.
- Placing clear calls to action above the first fold is essential, as a large portion of website visitors never scroll down to subsequent sections.
Chapters
- Conversion Rate Optimisation
- Growth Hacking
- A/B Testing
- Shopify
- Ecommerce Marketing
