Entering the world of Qcom (quick commerce) is the new buzz for product brands, with many founders eager to get their listings onboarded and tap into the promise of rapid sales. But is diving into Qcom the best strategy for every new brand? Based on my interactions and observations in the industry, I want to share some hard-earned advice - especially for those just starting out.

The Hype and the Reality

It's easy to get caught up in the excitement. Qcom platforms promise visibility, access to a huge customer base, and fast sales growth. Many see established brands jostling for positions, running crazy ad campaigns, and believe immediate onboarding is the ticket to success. However, the reality for new brands is much tougher.

The Barriers Most Overlook

Getting started on Qcom isn’t as simple as flipping a switch. Here’s what you need to have on hand to even play the game:

• Cash for Ads and Onboarding: Qcom isn’t a free ride. Initial investments in paid promotions and platform fees are often unavoidable.

• Inventory Depth: You must have enough stock ready at all times. Running out of inventory can hurt your brand’s standing and jeopardize future sales.

• Negotiation Power: New brands typically have less leverage when negotiating margins and promos with Qcom platforms. This can lead to less favorable terms.

If your monthly revenue is less than ₹10–15 lakhs, you might struggle to match the pace and requirements Qcom demands.

What Should New Brands Do Instead?

Rather than making Qcom your main focus from day one, invest your energy and resources in building your brand and revenue through alternate sales channels - direct-to-consumer, marketplaces, or offline avenues. Use this phase to refine your offering, establish loyal customers, and strengthen your business finances.

Once your brand and sales numbers start catching attention, Qcom platforms are much more likely to approach you. This not only makes onboarding easier, but also hands you negotiation power. You’re no longer just another hopeful brand - they’re seeking you out.

A Better Path Forward

So, if you’re just starting up, don’t get distracted by shiny platforms and the lure of quick commerce. Focus on growing your brand, delighting your customers, and achieving solid revenue milestones. When Qcom comes knocking, you’ll be ready to make it work on your terms.

Prioritize your brand and revenue. Qcom should be a strategic next step, not your opening move.

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