Jumping into the hot topic of quick commerce! While it's definitely a powerful tool, I think we need to pump the brakes on the idea that it's the be-all and end-all for every brand.

Here's a more grounded perspective from my experience as an e-commerce consultant:

Focus on the Fundamentals First:

Before diving headfirst into quick commerce, brands need to nail the basics:

• Solid Brand Foundation: Craft a compelling brand story, define your unique selling points (USPs), and identify your ideal customer.

• Digital Assets: Create high-quality images, videos, and engaging content that works across all platforms.

• Omnichannel Presence: Start with a strong foundation on marketplaces (like Amazon, and Flipkart), social media, and your own website with e-commerce capabilities.

Quick Commerce: A Strategic Accelerator, Not the Ultimate Goal

Remember, quick commerce is a channel within your overall e-commerce strategy, not the strategy itself. It can be incredibly effective for certain products and demographics, but it's not a magic bullet.

Don't Forget the Power of Offline

The ultimate goal for many brands should be to drive growth both online AND offline. A strong online presence can significantly boost your offline sales. Think of quick commerce as a way to complement and enhance your existing retail strategy.

Agency Role in Quick Commerce Onboarding

Let's be real – agencies can't guarantee quick commerce onboarding. Unlike marketplaces, platforms like Zepto and Swiggy Instamart have strict criteria. Agencies can help with the process, but ultimately the decision lies with the provider.

Key Takeaway

Quick commerce is a fantastic opportunity, but it's not the only path to success. Build a strong foundation, focus on your brand, and leverage quick commerce strategically to accelerate your overall growth.

About the Author

Arafath Kassim is an E-commerce Strategist and the founder of CV E-Commerce Services and Fount. With extensive experience in B2C e-commerce and branding, he specializes in helping brands optimize their marketplace presence and develop comprehensive digital strategies. Through CV E-Commerce Services, Arafath works closely with Amazon India sellers to navigate the competitive e-commerce landscape, while his creative agency Fount transforms brand stories through innovative advertising and social media management. By combining strategic insight with practical marketplace experience, he offers a unique perspective on the evolving quick commerce landscape and its role in modern retail strategy. Connect with Arafath to explore how your brand can build a strong foundation for sustainable e-commerce growth.