Hey everyone! Sunil here from InBusinessGram. I want to share my perspective on how I approach social media for my clients and my own businesses.

Your Profile is Your Store

Think of your profile like a physical store. Every person visiting your page is like a customer walking in.

Now, if you owned a store, how would you sell to them? Would you just let them look around and leave? Or would you show them your best products, explain their benefits, and make them want to buy?

That's exactly how organic social media works. You have to talk about your product, highlight what makes it special, and make people feel like they need it.

The Hook is Everything

Here's the trick—you need to hook them first. If you start your video/post with something that grabs attention, the rest flows naturally.

Two Types of Distribution

There are two types of distribution:

1. Paid distribution – You pay for ads, it brings traffic, but once you stop paying, it's gone. Like Facebook ads, Google ads.

2. Organic distribution – This is where the real magic happens. You don't know which post might blow up tomorrow... it could be a million views with 1000+ orders! That's the power of organic.

Don't Rely on One Page

And don't just rely on one page. If you can handle it, grow multiple pages in different niches apt for your business community even for the team with different strategies.

Because end of the day you need to have touch points with your customers. Right now social media is the best, and organic marketing is the free way of touchpoint you can have. Comparing to other billboards, newspapers, articles... creating content is much easier!

The Fake Follower Trap

One big mistake people make? Fake followers. What's the point? They don't engage, they don't buy, and they just mess up your reach. Instead, focus on building real followers who care about your content.

Treat It Like a Real Business

End of the day, social media is just like a physical business. If you can sell well, if you can engage well, and if you stay consistent—growth is inevitable. Just go all in, no shortcuts, pure organic hustle!

Follow My Journey

If you found this helpful and want more practical advice on growing your business online, come follow me on Instagram @sunilinbusinessgram where I share daily tips on organic growth strategies.

And if you're looking for business growth solutions, check out my company InBusinessGram where we help entrepreneurs transform their social media presence into powerful sales channels.

Hope this helps! 🙌🙌