In this episode of The Ecom Show podcast, host Shan Salam sits down with SEO expert Prasad Karthik to explore advanced strategies for e-commerce businesses to improve their search engine visibility and drive more organic traffic.

Guest: Prasad Karthik, a content strategist specializing in SEO, brings his extensive experience in broadcast journalism and digital marketing to the conversation. His unique background provides valuable insights into creating effective content strategies for online businesses.

Key Discussion Points:

1. The importance of Google My Business (GMB) for local SEO

2. Content strategy and optimization for e-commerce websites

3. The EAT framework (Expertise, Authority, Trustworthiness) and its impact on SEO

4. Semantic search and its influence on content creation

5. The role of user experience in SEO

Noteworthy Insights:

"Google can be very stupid and over smart at the same time." - Prasad Karthik on Google's search algorithms

"Traffic is not everything. We need profit for any business." - Prasad Karthik on focusing on business value rather than just search volume

Actionable Takeaways:

1. Optimize your Google My Business listing with accurate information and regular posts

2. Focus on creating content that addresses user intent and provides value to your audience

3. Implement the EAT framework to improve your website's credibility and authority

4. Use semantic search principles to structure your content for better visibility

5. Organize your website's content using topic clusters and content hubs

6. Segment your audience and create targeted content for different user groups

Contextual Links:

• Google My Business: https://www.google.com/business/

• Google Search Quality Rater Guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

• Schema.org (for structured data): https://schema.org/

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