Are you planning to test products using Meta ads but unsure about the budget and platform selection? In this comprehensive guide, we'll break down expert advice from Sreerag AR, founder of Fabus Frames, on setting up your first Meta ads campaign effectively.

The Perfect Daily Budget Formula

One of the most common questions newcomers ask is: "What should be my daily budget for testing new products?" According to Sreerag, the answer is surprisingly straightforward:

Set your daily budget equal to your product price.

For example, if you're selling a product priced at ₹1,000-1,300, your daily ad budget should be around ₹1,000. But why this specific amount?

The Logic Behind the Budget

The reasoning is based on expected Return on Ad Spend (ROAS):

• Initial Meta ads typically achieve a ROAS of 3-4x

• With a ₹1,000 daily budget, you could potentially secure 4 purchases at optimal performance

• Lower budgets extend the learning phase, potentially wasting both time and resources

Platform Selection: Landing Page vs. WhatsApp

When it comes to choosing between a Shopify landing page and WhatsApp marketing, here's what you need to know:

WhatsApp Funnel is Recommended When:

• Your product price exceeds ₹5,000

• Your sales process requires detailed communication

• You need a complex sales funnel

For products under ₹5,000, a well-optimized Shopify landing page often proves more efficient.

Campaign Duration and Optimization

A common concern is how long to run ads before expecting results. Here's the timeline you should follow:

1. Initial Testing Period: 4-6 days

2. Optimization Phase: Allow the algorithm to stabilize

3. Performance Assessment: Evaluate results after the stabilization period

Expert Tips for Success

• Don't rush to judgment in the first three days

• Give your campaign adequate time to optimize

• Monitor performance metrics closely

• Adjust strategy based on data, not assumptions

Looking to Learn More?

For Kerala-based entrepreneurs looking to master e-commerce and digital marketing, join our thriving community at The eCom Mafia. Connect with experts like Sreerag AR and learn from real-world experiences in the digital marketing landscape.

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Keywords: Meta ads testing, Facebook ads budget, digital marketing Kerala, e-commerce marketing, ROAS optimization, WhatsApp marketing, Shopify landing page, ad campaign optimization

This article is based on insights shared by Sreerag AR in The eCom Mafia community.