The Ecom Mafia is not just a community; it's a melting pot of ideas, strategies, and experiences shared by some of the sharpest minds in e-commerce. Today, we’re diving into the lively discussions and expert exchanges from a single day in our chat. Whether you’re looking for actionable tips or inspiration to elevate your business, this recap has something for everyone.

Navigating High-Ticket Sales in Real Estate

Question by Labeeb:

“A friend is into high-ticket real estate—5-star hotels, solar plants, luxury villas, and more. We’re not expecting sales from Instagram, but how can we create a brand or tap into affluent buyers? Any platform recommendations?”

Answer by Ramees:

“LinkedIn is a better platform for such niche audiences.”

Insights from Shebin P T:

“Platform choice matters less than your messaging. Focus on crafting messages that resonate with your high-net-worth audience. Platforms like Meta, Google, TikTok, LinkedIn, or even YouTube can work if you pair them with strong creative content.”

Expert’s Note: For high-ticket sales, establishing trust and authority is critical. Platforms like LinkedIn and PR placements in premium business publications can help position the brand as credible and aspirational.

Growth Hack for Legacy Brands

From Shan Salam:

“Tie every marketing activity to sales. For instance, we deployed a WhatsApp button on a corporate website of a legacy brand. The brand already had significant traffic due to its reputation, and this move directly boosted sales from day one.”

Why it works: Legacy brands often have latent potential in their offline presence. By connecting their digital efforts to measurable sales outcomes, you create a loop of reinvestment and growth.

Selling on Noon KSA from the UAE

Query by Mishal:

“How can we sell on Noon KSA from the UAE?”

Answer by Vasim Salim:

“Noon requires a license in the respective country, but for products with good demand, they support shipping from UAE to Saudi via their fulfillment services.”

Takeaway: Platforms like Noon simplify cross-border e-commerce for high-demand products. However, legal compliance and logistics need to be in place for smooth operations.

Google My Business (GMB): Handling Number Updates Safely

Question by Member:

“Is there any chance to get restricted if we update the number in GMB right now?”

Advice by Gokul G Nair:

“Yes, there’s a significant chance of suspension sometimes. To avoid issues:

• Update your business details in your website footer first.

• Reflect this change in your organizational schema.

• Update all local listings.

• Once everything aligns, wait a few days before updating GMB.”

Insight by Prasad Karthik:

“If it’s a trusted account that has been active for a long time, the risk of issues is lower. However, to reduce risks, use GMB’s dedicated form for number changes. This is often safer than making the change directly in the dashboard.”

Pro Tip:

Always ensure your GMB details match across all platforms to maintain consistency and reduce the chances of suspension. If you face challenges, use the GMB number change form for a smoother process.

The Role of PR in Attracting High-Value Clients

Insight by Mohammed Minnah:

“For high-value clients, focus on strategic branding through PR placements. Appear in respected outlets like business magazines to build credibility. Unlike ads, PR creates multiple touchpoints and positions your brand as premium.”

Why PR Works: High-ticket buyers trust brands with authority. Well-placed articles in trusted publications can sway decisions more effectively than traditional ads.

The Ecom Mafia’s Philosophy: Learn by Doing

As Shan Salam put it:

"Content never sleeps. Build a content strategy, test across platforms, and analyze results to double down on what works. Learning by doing is the fastest way to grow.”

Other Valuable Tidbits

• Google Ads & Facebook Marketing: For products in Riyadh, these platforms work well, but they often fail due to a lack of digital marketing knowledge among sellers.

• Unified Portals for Government Grants: Keep updated on the latest schemes; outdated information can mislead.

• Shopify Delivery Apps: For clothing brands in the UAE, apps like Imile are popular for quick and scheduled deliveries.

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